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Nick Schiffer: So one thing I'm seeing in the industry is solar roofs and how they're changing. I'm here with Frank from certainties. Hey, I was gonna say again, we're looking at two solar roof products here. Yep. And I want to start with this one. This is a solstice shingle. Yes. Traditionally, and over, especially over the last decade, solar has been these panels that are installed either on top of an existing roof, or even integrated in a new roof somehow, but they're bulky, and they're big. Yep. While it's not a seamless, or what you would consider a luxury solar roof, still a sleek looking product. So walk me through what we have here. Frank: And not only do we have the contractor in mind to for the ease of installation with this product, but it's really the homeowner focus is what we are trying to go to market with. So you go through these neighborhoods, there's the big bulky racking panels on doesn't look the best. So what we wanted to do was integrate our solar panels with the actual asphalt shingles themselves got it. So we kind of have it cut away. We have our Grace underlayment here, which is our preference to use. And then that goes directly into the install for the contractor integrated directly into the asphalt shingles. And the shingles lay right on top. So the waterproofing, you're protected underneath with not only grace, but you're also protected with the shingle on top, when you look at it from the street, you just see that sleek appearance that's integrated directly with the with the roof. So it's a shingle in itself that just offers the benefits for the solar part too. Nick Schiffer: So from an installs perspective, I know and a lot of like some of the the high end products that are out there in terms of solar shingle roofs and things like that they require a certain installer and frankly, like myself, personally, I've actually struggled with that where we had a project that we're supposed to be moving forward got cancelled due to a lot of people do. Yeah, due to the fact that we couldn't get installers. So is this something that you're required to install with? You know, CertainTeed? Or how does that work? Yeah, so Frank: we prefer obviously, that you use our products, you don't need to use a CertainTeed roof, we do ask that the shingle be a certain quality. So if you have a 10 year roof, you don't like the material, material, strictly material perspective, you're not going to put a solar system on a 10 year old 15 year old roof, because you're gonna have to replace that roof. So maybe a five year or low or earlier roof, you could put these right on top, it's probably best to just do it with a fresh install. Roof roof. Yeah. But yeah, like I was saying before, but Nick Schiffer: in terms of labor, like we're talking about material, but in terms of labor, who's installing these panels, a contractor, Frank: general roofing contractor, you don't need any expertise, you don't need to be a solar installer. And Nick Schiffer: that's the struggle is like you're waiting on these installs. And frankly, not everyone, like sure you can get training, but it's a long list and Frank: you're taking forever. Yeah, exactly. Right. Now, these are geared exactly to what you said to the asphalt roofing shingle contractor, that's who our target audience is, that's the best installer for this problem, because not only are they going to be installing the shingles themselves, those install the solar panels, too. So it's pretty simple to install. A couple screws goes right to the roof deck, these are all snap and lock. Each one of these is 70 watts. So we have a platform, it's called Aurora. So you go in, you plug in the address, get a couple utility bills, and that system will tell the contractor and the homeowner as well. Hey, I need X amount of roofing Solstice one shingles per roof install, it'll position it exactly on the roof. So all the contractor is doing is going up taking that floor plan and just saying okay, I need to put this one here, I need to put this one here. These just snapped lock all of the connections. Male to female, like I was saying underneath the attic. So you're not seeing any of those wires. Nick Schiffer: So when you say male female underneath the attic, is each one of them penetrating through the attic, or is it daisy chained? And then penetrate? Correct? Frank: Yeah, yep, that's so it's all all of them are just connected underneath? Yeah, I want to say it's about four of them per connection for systems. And all the contractor needs to do is have somebody come out that's a certified electrician, they take those connections that the contractor did, and just put it right to the breaker box and they can walk away. So Nick Schiffer: I'm going to make the assumption that this is probably more expensive than a traditional solar panel, but less expensive than maybe something like that. Correct. Frank: Yeah. So if you're looking at like a good better best offering, we still do offer the solstice, the racking panels, the traditional, that's our entry level. Yes. Then we have the solstice shingle good, better best, that's better than we walk over here to our newest acquisition in sun style. So this is a this was an acquisition for certainty. Yes, sir. Swiss based company. So this is called Sun style, CS 100 watt system versus the 70 watt system over here. And Nick Schiffer: let me just say, I think the display is rather deceiving because the panels are so large, but this is a fantastic picture here where you actually see a beautiful I mean, Frank: take away the mountains in the background. You're still talking about a beautiful roof, right? Just only visualize it. There we go. So Nick Schiffer: what are we looking at here like and I'm going to make it an assumption. I want you to correct me but you have these and you're basically covering the entire roof with these panels. Yep. And anytime you get in a situation where you have to cut And the roof, you're using these black fill panels, correct? Yep. So then that Frank: these are, like I said, similar to the solstice shingle, all fully integrated into the roof. So these are the only thing that you're going to see on the roof, we're not going to have basketball shingles or anything like that. So this is all integrated with the sun style, that pattern that you see there, we have it all around the entire roof, all full coverage. Nick Schiffer: And from a performance perspective, these probably perform higher than those, this is the Frank: best performing product that we have the most expensive one that we have as well. But you pay for what you get right here. Nick Schiffer: So our question I know will come up and I keep touching it. I Frank: keep doing the same thing. Windex every get out here. Well, Nick Schiffer: I know a question we're gonna get, do they come in different sizes? Frank: So these are all standard? Said the when you go through a rora? Yeah, plug that in, it'll tell you which ones are active and which ones are not. So some of these are just fake cells that aren't actually producing back to the grid. Got it. So that's, it's all still going to be this product is. From Nick Schiffer: a sizing perspective, this is the scale that they come in. Yeah, this is this, I think is important to know. Because here like on the display, you can see how large they are in that picture. They look beautiful, but you're talking about a larger building. Yeah, where this might not be a best fit for a smaller residential home. Yeah. Which brings us back to the solstice triangle. And Frank: it's all about the neighborhood, right? You're probably not going to be putting this on a residential neighbor. I mean, that's on the side of a mountain somewhere. It looks beautiful. You kind of Yeah, exactly. Right. But when you're going through your typical, you know, neighborhood in small town, America, wherever you might be, you're going to see more of these integrated actual shingle systems or your traditional racking panel but and Nick Schiffer: truthfully, you know, I'm I know CertainTeed by the landmark asphalt architecture shingles our bread and butter. Yeah, that's our go to. And I think you said that you get new colors this year. Yeah, we just launched a couple new colors. So we had over there. Yeah, let's do it. What drives those color changes, first and foremost, quality. Frank: That's our biggest thing we've always sold on quality, we will always be focused on quality. And then next is customer satisfaction, right? When you look at the details and you and you look at what customers truly want, they want more browns, now they want more black, how trendy is black right now and you see black siding bounce up? Oh, that I get that exactly right. Matte Black is a flat, whatever it might be. So we kind of played off of that. And we listened to what our customers truly wanted. And we launched this color over here. It's called landmark Pro, max F espresso. Yeah, kind of the play off the coffee beans and that type of ground. It's very vibrant. So when this gets on a roof, and looks very dark here in the sunlight, it can be gray at times and then towards you know, dusk and whatnot. It gets back down to that true rich like Earth Tony brown. So Nick Schiffer: for us like truthfully, we do a lot of like luxury roof product and this should you know I would relate this more to like a mid level or like similar to the solstice shingle. Absolutely. mid level, great product, when anytime we're dealing with an architectural asphalt shingle, or are the architects always backing up landmark? It's like their go to industry standard. The one question I have and I think that a lot of people struggle with is when they are introducing new colors or they're discontinuing old colors. It's that you know, when you're when you're what is the consideration for when someone needs to patch a roof? And I know there's a life expectancy, right? 20 years, 30 years or 50 years depending on the product, correct quote, what? How does that come into the consideration when you when you are introducing and exiting Frank: colors? Landmark pro evergreen, that's our newest color for this year, that color removed from landmark hunter green, a historical color had been around for decades. Now we moved into landmark pro evergreen, yeah, similar color more vibrant. Now it's at max def blend, so you're gonna get those pops on the roof. But to your point, what happens when we have a customer that did an install, say two years ago, or maybe it was a shed, and now they want to match whatever it might be? So we do we sit on some of this inventory to do those jobs. So you can reach out to your local territory manager local distribution church and see if they have any inventory. And if they don't, you'll have to work with that same contractor, that same TM that you might have talked to before and see if we can get you a discount on the newest color. Right? While Nick Schiffer: you're talking. I am catching a glimpse of this product out of the corner of my eye. What is this material? Frank: Yeah, so this is our newest siding product. It's called rise. This is the the white this is in seven inch exposure. Okay, right here. So this is actually made of 94% recycled content. And it's cool because we're taking products from the automotive industry from the carpet industry, and actually our own fiberglass from CertainTeed. And we're recycling that 94% of this is recycled content. So to the consumer that is concerned about sustainability and need points, exactly. All of that. That's all available right to this product available in 10 different colors. So it's not just white, and we're very excited about that this show. And we're getting a lot on the solar and we're also getting a lot on the recycled. I Nick Schiffer: think it's great. I think the industry as a whole looks to composite type clapboard siding you have so many options and people are constantly coming out with new products. Truthfully, I don't hear a lot about recycled content when that conversation comes up. So 94% That's true. The you know, yeah, that's pretty high. Impressive. I said that we don't use a ton about Asheville architectural shingle. But what I do use a ton of is your roof underlayment Oh yeah. So when I tell my guys to go grab grace, ice and water, it's a general term. And to them, there's one product. And I'm looking at eight products sitting up here. I'd love to understand what's the difference Frank: about two years ago? CertainTeed acquired GCP you're now the biggest supplier roofing Manufacturing Company of underlayments. And what does that acquisition what is that Nick Schiffer: when you say the biggest supplier like, so product perspective offerings Frank: from product perspective, from distribution perspective, we make the most of this underlayment we are the biggest in the world. As far as output of underlayment, Nick Schiffer: gray select great ice water, great size, water HT Grace Ultra. I've seen these two, I've never seen those two, like what's the difference between these two, the Frank: actual properties of each are the same, really where you're gonna see the difference is this is 25 mil, and this is 45 or 40. Mil got it. So that's the biggest difference. Nick Schiffer: So we have a thinner material. It's less, you know, it's less vulnerable. Crack through construction. This is thicker. Yep. You know, from a cost perspective, are we talking about double the cost for this Frank: is about half the prices as ice water? And then my Nick Schiffer: understanding is the Winterguard sand is very similar to the Select. It just has that granular sir. Correct. Frank: More of a grippy yep, that's all it is. It's really the main difference between the two. So Nick Schiffer: working our way down, I'm understanding good, better best, then you have the ultra super high temp for like copper roofs then zip code exactly right. Things like that. So and then the Diamond Deck and the roof runner. Are we talking to kind of similar characteristics in terms of probably a thinner mill heavier metal? Yep. This is really a replacement for say like a tar paper. Frank: It's Yep, exactly. Right. It's kind of your if you're gonna go on the entry level, you'll you'll go with roof runner. Yeah. And then the the more like the high temperature Sure, the more luxury and higher end rooms who go to diamond. Nick Schiffer: Right? Generally speaking, when we talk about roof underlayments and considerations, how can a builder like myself or anyone that's watching, understand like, when to use what product? Frank: Yeah, so if you're, if you're not familiar, obviously, you can reach out CertainTeed has plenty of resources, you can go on our website certainty.com. Find the underlayment section will give you a technical sheet about what the actual specifications are. So maybe your job might require a certain spec that it has to meet, you can go on that website, pull up those tech data sheets, the sell sheets, we have brochures and everything like that, it'll give you all the actual fundamental details of each product line. And you can kind of tailor that to what the specs of your job require. If you're going in and you're just doing a standard, you know, residential house, more likely than not, you're probably going to go with a great select, you're gonna go with a roof runner. But once you start getting into those higher temp markets, you'll go with great sites of water go with grace, HT or crystal life. So say I Nick Schiffer: don't want to go on your website. I don't want to read a bunch of documents and our spec sheet. Do you guys have a technical team to help through this? Frank: We do? Yeah. And so you can call one 800 number we can get you in contact with somebody reach out, you know, Monday through Friday, nine to five type the option, give them a call, they will reach back out to you we have a whole like inside sales team. So if you need specs for not only your underlayment, but you need technical specs for your asphalt shingles, or maybe you want to do siding. That's next on that. That team can talk about all of those one stop shop for all of your building needs. Cool. Yeah, Frank, thanks Nick Schiffer: very much. Appreciate it. Yes, sir. Guys, I think the key here is really understanding that all of these companies are here to help support us as builders as contractors. And when you're dealing with multiple products, it's even that's where the the importance of having a good relationship with these vendors comes into play. You want to be able to get on the phone with them and understand what product I should be using when I should be using it and how do I maintain warranty. So that's a wrap here in the certainty booth? Check the link in the description below. Thanks for watching. ...
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